Employee Apps – The Challenge of Empowering Frontline Workers.
Frontline workers are the first point of contact between your company and the outside world. Cashiers, sales staff, or your customer service team are also the face of your business. It’s important to make sure that Although they feel motivated and productive team members.
Additionally, as frontline workers are often far from management in seniority and geography. As a result, it’s easy for frontline workers to feel like the decisions are taken by head office obviously don’t affect them. Employee apps make empowering your frontline workers easy. For example, Let’s explore how.
78% of companies strongly agree that “to be successful in the future, our organization must connect and encourage its frontline workers with technologies and information”.
That is acutely where employee applications are offered. This could be whether company-branded intranet or a Microsoft Teams chat. The point is to use technology to bring employees together.
Here’s What a Great Employee App Might Include.
- Company news and communications.
- HR guidance.
- Feedback and surveys.
- Instant messaging.
- Company events.
- Content sharing.
- People directory.
These are just a few of the potential features an employee application also can have. The key is to create a place and make sure where every employee can access important information, and connect with colleagues. This will make your frontline staff happier, more engaged, and more likely to stay with the company in the long term.
It gives them the methods to proactively obtain information besides about how the company works, who is who, and how they can solve problems. They should be able to do this from any device likewise and location. Mobility and flexibility are key parts of strengthening your frontline employees.
1. Making Employee Apps Work for Frontline Workers.
There are several features that will make an employee app more useful for your frontline workers. Let’s take a look at a few of these.
Do you have employees fluent in multiple languages? Ensuring your employee apps can target the content to those languages helps everyone feel connected and valued.
3. Mobile First.
Your customer-facing employees may be working in the field – potentially scattered across different remote locations. It’s important for them to be able to log into the company app via their mobile device. That’s why mobile-first compatibility is a vital part of giving frontline workers the freedom to access the right information and receive updates wherever they are.
Targeting is fundamental to an effective employee app. Workers won’t feel encouraged to check the app if they’re constantly barraged by updates that aren’t relevant to them. It’s vital to make sure the content you create can be targeted by location and department at the very least. That means all the content is directly relevant to the person reading it – wherever they’re working.
5. Promoting Events.
Events are a great way to bring people together in an organization, in personal digitally. Your employee apps have an important role to play in promoting and encouraging attendance at these company events.
6. Simple Content Creation.
The best employee applications let anybody create and share content so they can have more. That could be something as simple as a poll, or a comfort-boosting success story about a satisfied customer. By giving end-users the ability to easily create content, also you can empower your frontline workers to inspire, motivate and educate each other.