Custom software development refers to the creation of tailor-made software intended to address the specific needs of a business or user(s). Investing in custom software positions yourself for greater success as it improves your operational efficiency, cost-effectiveness, profitability, and independence in terms of using and maintaining the software for future needs. Unlike the commercial off-the-shelf software or the free and open-source software developed for the mass market, custom software is designed to accommodate a customer’s particular preferences and expectations.