The A2P SMS market is segmented on the basis of type into cloud API messaging services, and traditional & managed messaging services. Cloud API messaging service is a low-cost, automatically scalable model with reliable services and high flexibility. The global A2P SMS market is further segmented on the basis of application including pushed content services, interactive services, promotional campaigns CRM services, and others. The A2P SMS market is segmented by regions into North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SAM).
The major benefit of A2P SMS marketing is that all operating networks and mobile handsets across the world are compatible with the technology and support it. The increasing number of mobile subscribers switching to online payments coupled with marketing activities looking for safety are the key factors driving the global A2P SMS market. However, IP-based messaging and mobile messaging spams restrict the global market for A2P SMS, as it leads to a reduction in the profitability of telecom operators. However, facilities such as OTP and post-transaction notifications are analyzed to bolster the A2P SMS market in the near future.
A trusted customer life cycle tool – when you use the SMS system to reach a defined set of audiences. it develops instant interaction and convenience. A2P SMS is generally used for authorization, other than authentication, product information. This specialized form of SMS is also used and leveraged for order notification, reminders, coupons, vouchers loyalty programs.
This type of communication is great for companies, which benefit from sending messages with very high open and read rates. A2P communication is just as convenient for consumers, who can get messages from companies in a trusted, justify fast, and easy manner.