Build technology that closes experience gaps
Our software gives you the tools to ask the right questions, listen to what people need, and respond with the right actions, every time. We call it empathy at scale — others just call it good business.
Bettering the human experience
As our technology scales from people and companies to communities and governments, we will begin to close gaps in ways we never dreamed possible. Not only will our technology power the world’s greatest companies, but by understanding human emotions, beliefs, sentiments and values, we will close some of the world’s biggest gaps: political misunderstandings, human rights issues, health care disparities, gender equality, education, and income. Because many of the world’s most pressing problems occur from a lack of understanding – and that’s a problem we can solve.
How does XM work?
Uncover and deliver what customers and employees want next––breakthrough experiences that shift markets, define brands, establish cultures, and attract new customers with real-time changes.
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Qualtrics XM Platform
Our software gives you the tools to ask the right questions, listen to what people need, and respond with the right actions, every time. We call it empathy at scale — others just call it good business.
Customer XM
Hear every customer’s voice, fix every broken experience, and increase customer loyalty and spend. With Qualtrics CustomerXM, you get the power of the ultimate listening engine, predictive intelligence and analytics.
Employee XM
EmployeeXM gathers continuous feedback from every employee experience to take the right actions to impact engagement, talent planning, productivity, and innovation. It empowers your organization to take actions that put your people first.
Brand XM
Inspire unwavering loyalty, increase sales, and grow market share with actionable and predictive insights that go beyond traditional brand tracking. Move your business forward with a dynamic approach to brand experience management.
Product XM
Bring your customers into product development. Seek out and solve broken product experiences with a single platform for everything from market assessment and concept testing.
Core XM
Through a suite of best-in-class analytics tools and an intuitive drag-and-drop interface, empower everyone in your organization to run holistic market research projects.
Design XM
DesignXM is an advanced market research solution that combines experience feedback, sophisticated research methodologies, and analytics in a single platform.
The business operating system for XM
Qualtrics Solutions
Qualtrics is never satisfied. We don’t complete something and then wipe our hands and move on. We continuously work to make things better through improvements and iterations. That means that even junior-level employees are trusted with impactful projects they can build their careers on.
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